公司職位
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職位要求: |
Digital Marketing ManagerJob Responsibilities: - Enhance brand's digital strategy (both paid & own platforms) to draw traffic and stimulate the followers;
- Analyze market digital trend, consumer preference and align customer experience among all touchpoints;
- Own social media platforms (Facebook, Instagram, WeChat, Weibo);
- Create interesting angle to attract traffic;
- Respect global guideline and apply local insight for the programs;
- Post & monitor Facebook/ Instagram/ WeChat / Weibo feeds;
- Manage fans enquiries and take care of negative feedbacks according to brand social media crisis management guideline;
- Explore other social media platforms with agency cater to the changing media scape;
- Collaborate with teammates on VIP events/activities;
- Consumers event management (mass consumers);
- Develop 1-2 mid/large scale consumer events for the major launch by working with retail team to help growing customers database and increase engagement.
Job Requirements: - Bachelor degree or above in related disciplines;
- Minimum 5 years related experience in digital marketing including digital, advertisement, social media;
- Creative, alertness to market and digital trend, data analytical Skill, strong business and marketing acumen;
- Good media network, excellent interpersonal skill and communication skill, able to meet tight deadline;
- Alertness to the trends and new technologies in social media, engaging story telling skill to talk to different segments of customers;
- Resourceful, good project management skill;
- Excellent communication skills in both English and Chinese.
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