Digital Specialist

• Process and nurture leads from digital platforms.

• Make showroom visit appointment and/or reserve test drive with leads and arrange to Sales Consultants.

• Promote products to customers with high quality customer experience in digital platforms.

• Prepare FAQ and scripts for online leads according to marketing weekly campaigns.

• Gather insights and provide recommendations for Marketing team in terms of effectiveness and consumer behavior.

• Liaise closely with different departments to resolve customer’s concerns effectively.

• Prepare and compile daily/weekly/monthly reports to supervisor/management.

• Research advertising trends and competitor’s pricing and products.

• Analysis on appropriate placement of ads and what content will reach customers.

• Implement email marketing campaigns.

• Measure digital traffic.

• Monitor social media and Google Analytics.

Skills and experience required:

• Tertiary education.

• Computer literacy (knowledge of Chinese input method) / Proficient in MS Office application (Excel, PowerPoint).

• Possess excellent customer service mindset and attitude.

• Exceptional communication and writing skills

• Commercial awareness partnered with a creative mind

• Organized work habits, well-organized and detail-oriented.

• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and market research methods.

• Passionate about developing career in the automotive industry.

• Experience in Automotive industry / Customer services is an advantage.

• Possess valid driving license.

• Good command of both written and spoken English and Chinese, Putonghua is an advantage.