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| Position Requirement: |
Responsibilities
• Responsible for the creation, development and execution of local marketing & market development activities to achieve business objectives;
• Responsible for briefing campaigns to internal teams and agencies; analysing, providing feedback and approving media recommendations and creative concepts; and overseeing the production of campaign materials to ensure the successful execution of campaigns;
• Monitor, analyse and report campaign performance results against targets set by the business;
• Reports to Marketing Manager and works closely with him/her to align plans to the business’s goals, direction and objectives;
• Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
• Utilise creative channels to maximize promotional opportunities for AirAsia in a cost-efficient manner to build a consistent level of “buzz” around the brand;
• Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in the Low Cost Carrier space.
Desired Skills & Experience
• Bachelor’s degree in Marketing or related discipline;
• Experience within the airline, travel distribution or hospitality industries or similar consumer goods business is ideal but not necessary;
• A passionate and creative go-getter with the ability to work independently with little supervision;
• A commercial thinker with a keen sense of market & consumer trends;
• Previous experience in managing and executing marketing campaigns, advertising campaigns, and social media with meticulous detail to attention;
• Ability to manage multiple projects, both tactical and strategic in nature in a fast-paced environment - achieving both time and budgetary deadlines;
• Understand Hong Kong consumer behaviour is a must
• Language requirements: English, Cantonese, Mandarin
• Travel required
• Must be eligible to work in Macau.
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