Responsibilities:

• To formulate, control, execute and evaluate marketing and promotion strategy in line with Brand strategy and local marketing direction as devised by Brand Manager in perfect alliance with marketing budget
• Develop, implement and manage campaigns including advertising and promotional activities in traditional media, digital and mobile platform/channel, and social media for achieving defined objectives Explore and initiate opportunity for maximizing exposure of the Brand, product and promotional activities
• Coordinate overseas event and the Basel Fair, including handling and arrangement of transportation and accommodation, visit, interview and photo/video shooting, etc
• Collaborate effectively with Brand HQ Marketing team and local vendor/contractor to consistently arrange appropriate visuals and materials for all point-of-sales (POS)
• Setup and maintain WeChat account and relevant apps for effectively engaging and communicating with consumer/customer.
• Develop retail marketing strategy and action plan for implementing innovative retail level promotion and related activity.
• Lead the corporate boutique/SIS/franchise projects.
• Prepare regular reports for internal communications & support

• University Degree in Marketing / Business
• 7 years of experience in marketing, retail and luxury product
• Minimum 3 years of managerial experience
• Retail marketing experience, especially in chain stores.
• Experience in Digital & Social Media Marketing and Loyalty Program
• SEO and analytical skills
• Able to motivate team members
• Proficient in Microsoft Office
• Very good command of English, Cantonese and Mandarin, both oral and written