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Job Descriptions:
- Assist in planning marketing strategies, and implement promotion activities for patronage promotion and marketing communication (both traditional and digital platforms).
- Develop and implement segmentation programs to induce desirable patronage from specific target group.
- Explore strategic opportunities with external partners, which includes joint promotion and new bundling products to improve penetration in key market segments.
- Develop and implement marketing campaigns to support the launch and promote on-going usage of special lines and new extensions of existing integrated network.
- Assist to manage the publicity programmes in support of Operating Department to deliver passenger behavior and safety messages to passengers, and launch campaigns such as escalator safety, anti-crime, courtesy and other safety awareness programmes.
- Provide input for publicity materials to ensure alignment with corporate image, branding guidelines and quality standard.
- Conduct regular market and customer researches to keep track of the changes in business environment, public perception and customer requirements/feedbacks, with an overall objective of improving business performance, corporate image and customer satisfaction.
- Coordinate across departments and provide content update in various digital channels (website and mobile apps) for communication of key corporate messages/initiatives and train service status and information.
Requirements:
- Degree in Marketing, Social Media, Business Administration, PR/Marketing Communications or a related discipline.
- A minimum of 3 years proven working experience in social media marketing and social analytics tools knowledge.
- Excellent writing, editing (photo/video/text), and communication skills. Fluency of both written and spoken Chinese (Mandarin & Cantonese) and/or English.
- Knowledge on research, design / development regarding website, mobile app, collaterals, online and offline marketing promotions.
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